Pop-under ads are a form of online advertising that appears in a new browser window or tab hidden behind the user's current page. This less aggressive approach avoids interrupting the user's experience, as the ad is only revealed once they close their active window.
In 2025, pop-unders continue to be a relevant and cost-effective strategy for performance marketing, especially for monetizing exit traffic and reaching specific audience segments.
Data from across the industry highlights the continued viability of pop-under campaigns. While results depend on factors like geographic targeting and traffic quality, the following benchmarks showcase their potential.
When executed with high-quality landing pages and precise targeting, pop-unders serve as a powerful tool for driving conversions and a valuable channel for publishers to generate revenue from traffic that might otherwise be lost.
At CIPIAI, we recognize the balance required: maximizing conversions while preserving user experience and traffic quality. That’s why our network supports safe and scalable pop-under campaigns. Affiliates can test pop traffic with confidence, using built-in anti-fraud filters, postback tracking, and a clean offerwall interface. Advertisers benefit from transparent control, performance tracking, and a trusted ecosystem that helps scale what works — all under a roof designed to protect both parties.
If you’ve ever wondered what is pop under advertising or how do popunder ads work, the answer is surprisingly simple — but very effective.
Pop-under ads are triggered either on user action (such as a click anywhere on the page) or on page load after a predefined delay. Instead of appearing directly over the content like a popup, the ad opens in a new browser window or tab under the active one. This means the user continues browsing uninterrupted, and the ad is only noticed once they minimize or close the current tab.
This subtle delivery makes popunder campaigns far less intrusive compared to traditional popups. Where a popup might frustrate a user and cause them to leave the site immediately, a pop-under waits its turn, offering a chance to engage users at a more natural moment in their browsing journey.
Pop-unders respect the user experience — they do not block the main content or disrupt what the visitor is currently doing. This often results in lower bounce rates and a higher likelihood that the ad will receive genuine attention when finally seen. For publishers, this translates into fewer complaints and a better balance between monetization and UX.
Pop-under advertising typically runs on a CPM advertising model (cost per thousand impressions), which is ideal for high-volume campaigns. However, many networks, including CIPIAI, support CPA affiliate offers, SmartCPM, and hybrid models, allowing advertisers to align spend with actual conversions. This flexibility is one of the reasons popunder marketing continues to be used by professional media buyers in 2025.
One of the most critical aspects of running popunder campaigns is tracking user behavior beyond the click. Proper tracking ensures you see not just impressions but also post-click actions such as signups, trials, and payments. Using postback tracking within CIPIAI, advertisers can follow the full funnel from click → event → conversion, making optimization data-driven rather than guesswork.
One of the common objections to popunder traffic is: “Do these ads still convert?” The answer: yes — when properly optimized, popunder traffic advertising can drive competitive CTRs, solid conversion rates (CR), and strong return on ad spend (ROAS), especially in verticals suited for the format.
With ideal traffic and verticals, conversion rates (affiliate offers) of 1 % to 3 % are not unheard of for high-performing popunder campaigns — though this depends heavily on offer, GEO, and campaign structure.
To squeeze the most ROI out of popunder campaigns, these levers matter:
At CIPIAI, our internal data across multiple verticals shows that top popunder campaigns often deliver 20–40 % higher ROI than average display buys when the above optimizations are applied. We consistently see eCPMs 15–30 % above network average for traffic filtered through our anti-fraud systems and high-quality sources.
Instead of being just another line item in a media buyer’s toolkit, popunder traffic has quietly evolved into one of the most adaptable formats for performance marketing. In 2025 it’s a channel that consistently delivers strong engagement and ROI when matched with the right verticals and targeting strategy. Below are the industries where pop-under campaigns don’t just work — they thrive.
Pop-unders are ideal for iGaming campaigns: registration flows, free spins, and deposit bonuses. Because the ad is revealed after the main browsing session, users engage when they’re not distracted — perfect for driving signups around key sporting events or seasonal tournaments.
This category covers VPN services, PC and mobile cleaners, browser extensions, and ad blockers. These products are highly actionable — users are often ready to install immediately, which makes VPN affiliate marketing and utilities some of the top-converting verticals on pop traffic.
Dating offers thrive on popunder traffic, especially in Tier-2 and Tier-3 GEOs, where CPC is affordable and audiences are highly responsive. Simple lead generation flows (email submit, registration) work particularly well.
Loan, credit card, and broker offers can perform exceptionally with popunder campaigns — especially if the targeting is GEO-specific and landing pages are fully compliant. Frequency capping helps ensure these ads stay relevant rather than overwhelming.
Flash sales, discount codes, and seasonal offers convert well via pop-unders, as they catch users when they are winding down their browsing session — an ideal time to capture impulse purchases.
💡 Where to Find Offers
Forget the manual search across multiple networks. Sign up at CIPIAI, head to the Offerwall, and use the built-in filters to:
This instantly shows you which offers allow pop traffic, their payout rates, and GEO targeting — saving hours of manual work and eliminating compliance risks.
Running popunder ads for affiliates successfully is as much about setup as it is about the offer itself. Here’s a proven, step-by-step approach to launch and scale profitable campaigns.
Begin with low CPM bids and limited budgets. The goal is to gather enough data to understand which GEOs, devices, and placements deliver conversions. Early on, focus on testing rather than maximizing spend.
Once you have data, adjust bids for individual sources, devices, OS versions, and even browsers. This pop traffic optimization method ensures you pay competitive rates for high-performing segments while minimizing spend on underperformers.
Most networks (including CIPIAI) offer ad network filters and automated rules. Use them to:
Automation saves hours of manual monitoring and keeps campaigns profitable at scale.
Never rely on a single landing page or angle. Rotate multiple creatives and pre-landers to find which combination delivers the best EPC (earnings per click). Test headlines, CTAs, page load speed, and compliance-friendly copy — even small tweaks can yield double-digit CR improvements.
To optimize intelligently, you need to see the entire funnel. Using CIPIAI’s postback integration, you can track trial, payment, and rebill events and tie them to specific traffic sources.
📖 Full Guide: For a step-by-step setup tutorial, check out our How to Set Up Postback material on the CIPIAI blog.
This ensures your optimization decisions are based on actual conversion value, not just clicks — allowing you to scale the most profitable sources and cut waste.
Like any traffic source, pop-under comes with its own pop-under traffic risks that need to be managed to ensure profitable campaigns and long-term sustainability. Here’s what to watch out for — and how CIPIAI helps you stay ahead.
Modern browsers like Chrome and Firefox, along with popular ad blockers, have made it harder to trigger pop-unders by default. Ethical workarounds include using click-triggered events (instead of auto-load scripts) and ensuring that your creatives are compliant and non-spammy. This maintains user trust and prevents blacklisting of your domains.
Unfiltered pop traffic can sometimes include bots, incentivized clicks, or irrelevant impressions that drain your budget. Popunder fraud prevention requires continuous monitoring and filtering. CIPIAI uses advanced anti-fraud systems and real-time traffic scoring to automatically block suspicious sources — so you’re paying only for real users, not junk traffic.
Compliance in affiliate marketing is crucial when running pop-under campaigns. You must respect:
CIPIAI’s compliance team pre-screens offers and enforces creative guidelines, helping you stay safe from bans, refunds, or chargebacks.
While some marketers write off popunder traffic as “old school,” the truth is that popunder campaigns in 2025 are smarter than ever. The format has adapted to modern user expectations and privacy standards, and technology is pushing it forward.
AI-driven algorithms now analyze traffic quality in real time, automatically adjusting bids based on device type, GEO, time of day, and even historical conversion likelihood. This AI ad optimization ensures that campaigns focus budget where they have the highest chance of converting — and cut waste instantly.
Popunder networks have introduced granular frequency capping, giving advertisers precise control over how many times a user sees an ad per session or per day. Combined with click-triggered delivery, this makes pop traffic less intrusive and improves engagement quality.
Modern tracking solutions allow for cross-device retargeting, meaning that a user who first sees a pop-under on desktop can later be re-engaged on mobile with a complementary offer — turning one impression into a multi-touch conversion journey.
The result is that pop traffic is no longer a blunt instrument. It has evolved into a highly tunable, performance-focused channel that still belongs in a 2025 affiliate media mix — especially for verticals where volume and cost efficiency are critical.
When done correctly, popunder ads are far from spam — they are a cost-effective, scalable way to reach users at the right moment without hijacking their browsing experience.
Quick Recap:
💡 Ready to Test Pop-under?
Launch your first campaign with CIPIAI today — get instant access to direct offers, smart filters, automated payouts, and real-time tracking. It takes just a few minutes to sign up and start running high-performing pop-under campaigns with full postback support and fraud protection.
Join CIPIAI and start scaling →
Pop-under ads are advertisements that open in a new browser window or tab underneath the active one. They stay hidden until the user closes or minimizes their current tab, making them less intrusive than popups and more likely to be noticed later.
A popunder ad is simply another term for the same format — an ad that appears behind the current window. It is often used in performance marketing campaigns because it offers high reach and lower user disruption.
Yes, when run through reputable networks, popunders are safe for both publishers and users. The key is to use compliant creatives and trusted traffic sources to avoid security risks or policy violations.
The best networks are those that provide direct offers, real-time optimization tools, and fraud protection. CIPIAI offers a curated Offerwall where you can filter by vertical, traffic type (Pop-under), and GEO — making it a reliable choice for affiliates and advertisers.
Absolutely. Pop-under campaigns work on both desktop and mobile devices. Mobile-optimized landing pages and lightweight creatives are essential for high CR and lower bounce rates.
Follow compliance rules, avoid misleading creatives, and respect GEO restrictions. Use traffic filters, frequency caps, and fraud-detection tools — CIPIAI automatically blocks suspicious sources and gives you full control to blacklist low-quality placements.
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