Zone ID Reference: Postback Macros by Ad Network
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Set it right per network
5 minutes
Passing the correct zone ID is what lets the postback fire and attribute correctly on our side — the wrong macro (or a missing one) means the conversion either doesn't get recorded or gets tied to the wrong placement.
Use the macro listed below for your network when setting up the postback URL.
| Ad Network | Zone-level Macro | Higher-level Macro (Site/Placement) | Zone ID to Pass in Postback |
|---|---|---|---|
| PropellerAds | {zone_id} (a lower-level macro, {subzone_id}, is also available for more precision) | {zone_type} | zone_id={zone_id} |
| Adsterra | ##ZONE_ID## | ##PLACEMENT_ID##, ##PUBLISHER_ID## | zone_id=##ZONE_ID## |
| ExoClick | {zone_id} | {site_id}, {src_hostname} | zone_id={zone_id} |
| HilltopAds | {{zoneid}} | {{siteid}} | zone_id={{zoneid}} |
| AdCash | [zone] | — | zone_id=[zone] |
| Mondiad | [zoneid] | — | zone_id=[zoneid] |
| JuicyAds | {dynamicZNE} | {dynamicSITE}, {dynamicPUB} | zone_id={dynamicZNE} (banner) / {dynamicSITE} (pop) |
| Adnium | {adzone} | {site} (name, not ID) | zone_id={adzone} |
| AdMaven | {pubzone} | {site_id}, {pubfeed}, {pubpoint} | zone_id={pubzone} |
| ExoticAds | [siteid] | — | zone_id=[siteid] |
| PopAds | — | [WEBSITEID] | zone_id=[WEBSITEID] |
| PopCash | — | [siteid] | zone_id=[siteid] |
| MGID | — | {widget_id} | zone_id={widget_id} |
| RevContent | — | {widget_id} | zone_id={widget_id} |
| NativeAds | — | {widget_id} | zone_id={widget_id} |
| Outbrain | — | {{publisher_id}}, {{source_id}} | zone_id={{publisher_id}} |
| ADxAD | — | {siteId} | zone_id={siteId} |
| DatsPush | — | {SITE_ID} | zone_id={SITE_ID} |
| MyBid | {%spot%} | {%source_id%} | zone_id={%spot%} |
| PlugRush | — | {$domain_id}, {$source_id} | zone_id={$domain_id} |
| Mobidea Push | {site_id} | {source} (name), {supply_id} | zone_id={site_id} |
| MegaPu.sh | — | {feedid} | zone_id={feedid} |
| Pushground | {site_id} | {supply_id} | zone_id={site_id} |
| Affinity | — | {tsid} | zone_id={tsid} |
| afront.io | — | [SITE_APP_ID] | zone_id=[SITE_APP_ID] |
| Avazu | — | {source_id} | zone_id={source_id} |
| InMobi | — | $BLINDED_SITE_ID | zone_id=$BLINDED_SITE_ID |
| Content.ad | — | [did] | zone_id=[did] |
| Infolinks | — | {SOURCE_ID} | zone_id={SOURCE_ID} |
| MobFox | — | MFOXPUBID | zone_id=MFOXPUBID |
| LeadBolt | — | [PUB_ID] | zone_id=[PUB_ID] |
| Noviclick | — | {site_id} | zone_id={site_id} |
| Propel Media | — | #SOURCE#, #SUBSOURCE# | zone_id=#SOURCE# |
| Active Revenue DSP | — | {source_subid} | zone_id={source_subid} |
| AdamoAds / Advertizer | {hostname} | — | zone_id={hostname} |
| Facebook / Meta | — | {{placement}} | Do not pass to zone_id |
| Google Ads Display | — | {placement} | zone_id={placement} (placement-targeted only) |
| Kadam | {site_id} | — | zone_id={site_id} |
| Clickadu | {zoneid} | — | zone_id={zoneid} |
| TrafficStars | {site_id} | — | zone_id={site_id} |
| EVADAV | {ZONE_ID} | {SOURCE_ID} | zone_id={zone_id} |
| Clickadilla | [SPOT_ID] | — | zone_id=[SPOT_ID] |
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